SEO: Search Engine Optimization (SEO) is the practice of continuously optimizing a website for higher rankings in the organic search results, with a focus on popular search engines like Google.

How to implement SEO

  1. Make an SEO plan: SEO requires work and consistency, so you must have a plan in mind before diving into the specifics.
  2. Do keyword research: Keyword research is finding the most relevant words on your web pages.
  • By doing some investigation
  • using professional keyword research tools.
  1. Optimize page speed: One of the factors that google takes into consideration is page speed or loading times. How fast your website loads is an important element of user experience.
  • Page speed can be broken down into three main categories these are :
  • Largest Contentful Paint (LCP): The time from a click on a URL until a user can view the most prominent content on a webpage.
  • First Input Delay (FID): The time between a URL click and when someone can interact with your site element. In other words, when a user can click on something on your page.
  • Comulative Layout Shift (CLS): How stable your site elements are while your page loads. this number is ideal when it is low.
  1. Write your title tags and meta descriptions: Metadata refers to the information that you provide to Google to describe what your webpage contains. Important aspects of metadata include title tags and meta descriptions.
  2. Implement alt text: Alt text, alternate text, is a small description that you give the images on your site.
  3. Create Internal links: Links are an important factor for SEO. When one page links to another it helps Google to navigate your site and build a network of connections between pages and their content.
  4. Work on External links: External links or backlinks are when other sites link to your site. when an important webpage references your content, it sends a signal to Google that your pages are a good source of information.
  5. Check that your site is mobile-friendly: In today's world, over 50% of all traffic comes from mobile devices. That means that it's well worth your while to ensure that your site is mobile-friendly.
  6. Analyze Results: you ****can check your page ranching and performance with SEO tools like ahrefs and google search console.
SEO, or search engine optimization, is a modern edge digital marketing strategy. Hiring the best seo experts kolkata helps your company appear at the top of search engine results pages when prospective buyers search for your products and services on search engines.

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