What Are SERPs And Why SERPs Matter For SEO?

 While starting the SEO strategy for your website, you may have heard “ranking on Google SERP.” So, what are SERPs and why SERP SEO is important?

People use search engines like Google to find solutions to their problems. 

We type the queries (known as SEO keywords) in the search box. Then Google returns the most appropriate answers on one page, precisely the search engine results page. 

This Google search page includes paid search and PPC ads alongside organic search results. 

Searchers are more likely to click on results at the top of the page. So, your SERP SEO goal should push your website to the top ranking position and outperform rivals. 

Don't worry if your website isn't there yet. Employ tactics to improve your ranking.

But first learn what are SERPs and how they rank results from the best SEO company in kolkata

What Are SERPs?

Google's answer to a search query is known as SERP. 

Though Google now includes hundreds of SERP elements on the first page, the paid and organic results remain the most essential.

Google Ads provide the paid results. 

The organic results are "earned" positions that Google's algorithm determines to be the best. These are the most relevant results for a particular search.

Now you understand what are SERPs, let’s look at the importance of SEO in SERP search engine.

Why Are SERPs Important For SEO?

Organic results on the first page get 90% of traffic.

Therefore everyone aspires to be on Google's top page. You're basically invisible if you're not there.

But Google sometimes displays SERP features that answer the query. So, people don’t need to click on results. It’s known as no-click search.

Check if your target keyword returns any SERP features google, especially feature snippets. If not, then your organic result has a strong probability of being clicked.

Therefore, how your site appears on the first page is decided by the SERP SEO.

In the next section, you will get to know the components of a Google SERP.

How To Get Into Google SERP?

The SERPs for each query may change in appearance. But they're all made up of the same three components:

  • Advertisements 
  • Organic results
  • Features of the SERPs

We'll go through each of them in depth below, and how to get there.

Organic Results

Google's algorithm with over 200 criteria determines these results.

From our experience of SEO services Kolkata, we observed the following is a strong ranking component:

  • Off-page SEO, especially Backlinks
  • On-page SEO  
  • Website loading speed 
  • Signals of brand recognition and trust

Common organic search result includes:

  • Title of the page 
  • URL 
  • Page Description 

Google sometimes adds more elements like publish date, sitelinks to organic snippets.

Sitelinks are hyperlinks that go to specific portions of a page. 

If you use Schema on your website, Google will show review stars, event info, etc. It is called Rich Snippet.

Paid Search Results

Paid search results have an "Ad" tag in the top of their snippet. It shows that they are paid.

Ads show on 51.61% of the first page of SERPs.

Google also places ads at the bottom of the SERPs for very competitive search phrases. So, ads take up a lot of space and draw out organic results.

We don't advise avoiding keywords with a lot of advertisements. It will lower your CTR. But the traffic is worthwhile and has a high "commercial purpose."

Features Of The SERPs

They are out-of-the-box results.

The goal is to deliver information without the need to visit a website.

As a result, it has an enormous influence on SEO. Being included in SERP features enhances the number of hits to your website.

Types Of SERP Features

Featured Snippets 

Featured Snippets are small sections of material taken from a website that give an exact answer to the query. They pull results from the top five websites.

This SERP feature Google includes:

  • FAQ: A brief answer to question kind of SEO keywords like “How to..”
  • Lists: For rankings, "best of" lists, instructions, DIY, recipes, etc.
  • Tables: Present dates, prices, rates data

Beside texts, Google now shows "Video Featured Snippets".

If your website appears within a Featured Snippet, it is a great opportunity to get high organic CTR.

Direct Answers Box

The Direct Answers box contains the one-word answers to particular questions.

It appears in 18% of search engine results pages.

But the direct answer box doesn't cite a source or provide a link to the solution.

Knowledge Graph And The Knowledge Panel 

Knowledge graphs and panels are often shown on the right of the result page.

It shows for brands or notable individuals and includes website and social profiles’ links.

Most of this information is gathered from selected sources (like Wikipedia).

Local Packs

For local queries such as "cafe near me," Local Packs appear.

Or sometimes for regular searches, you may see 3 pack results. If you search for "computer repair," Google thinks you're probably searching for a repairing service in your area.

Google Image Pack 

For searches related to images, you will get results from Google Images.

Image Packs display a collection of images. They are frequently seen near the top of the SERP.

Video Results

Organic video results are shown with a video preview. Certain webpages with embedded videos are considered. Also, the publish date, length, and uploader's name are displayed in the SERP.

Sometimes these come in a carousel of three videos.

YouTube accounts for 88% of these results.

But it's unclear how Google determines which results should include a video. 

People Also Ask

This is a SERP feature placed in the page's midsection. 58% of all SERPs have a PAA box.

It includes related queries that people have asked in the past. 

When you click on a question, it shows the solution to that question with the website link.

Results From Twitter

Tweets boxes are a slideshow of popular new tweets. These are normally tweets from the query's official Twitter account. Also, relevant tweets from many accounts can be featured.

Top Stories

These are links to news stories about a certain subject. Top Stories appear when you search for trending and popular keywords.

Note: Getting into the Top Stories area requires Google News approval.

Google Shopping Results

Google Shopping Results display when a user searches for product keywords.

These results include both ads and organic results.

Conclusion

The more you understand about what are SERPs, the better your content and site design will be. We, leading SEO service provider in Kolkata, advise to stay updated with Google's regulations to maintain your site’s rank.

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