What Is Remarketing And How Does It Work?
We all have encountered this scenario: we visited a website and then saw an ad for that site the following day while browsing. No? Let’s take another example. We added a product to our favourite list or shopping cart and left the site without purchasing. Then, the following day, we came across an ad for the items. Relatable, right? This is possible because of the remarketing process. So, in this post, we will define what is remarketing. Learn about the remarketing tools and Google remarketing services from the best digital marketing company in Kolkata . What Is Remarketing and How Does It Work? The aim of remarketing campaigns is to reach out to people who are already interested in your offerings. So, you can easily convert them into paying customers. That’s why remarketing conversion rates are higher than cold leads. In the remarketing process, we retarget the visitor many times. Then send them tailored material. This encourages them to go through the sales funnel. F...