What Is Remarketing And How Does It Work?

 We all have encountered this scenario: we visited a website and then saw an ad for that site the following day while browsing.

No? 

Let’s take another example. We added a product to our favourite list or shopping cart and left the site without purchasing. Then, the following day, we came across an ad for the items.

Relatable, right?

This is possible because of the remarketing process.

So, in this post, we will define what is remarketing. Learn about the remarketing tools and Google remarketing services from the best digital marketing company in Kolkata.

What Is Remarketing and How Does It Work?

remarketing process

The aim of remarketing campaigns is to reach out to people who are already interested in your offerings. So, you can easily convert them into paying customers. 

That’s why remarketing conversion rates are higher than cold leads.

In the remarketing process, we retarget the visitor many times. Then send them tailored material. This encourages them to go through the sales funnel.

For ease of understanding, let’s define the steps into three simple phases.

  1. The person views your website or uses your brand's stuff.
  1. A cookie is created on the visitor's browser because of the pixel tag on your website. Also, they are added to a remarketing list.
  1. Start a dynamic retargeting campaign for this list.

Difference between remarketing and retargeting?

what is remarketing retargeting

Remarketing is the practice of sending emails to those who have visited your website. So, they re-engage to your business, revisit the website and complete a purchase. 

Retargeting is producing tailored advertisements for website visitors to convert them into customers.

Tip: employ both techniques, but don't spam your prospective consumers.

So, now you must understand what is remarketing, let’s look at the advantages!

Benefits of Remarketing Campaigns

remarketing conversion rates
  • Profit from lost website visitors.
  • Specific targeting of already interested people 
  • Remarketing conversion rates are high.
  • Displaying ads to engaged consumers to build brand recognition 
  • Most remarketing services are affordable and can be implemented on all platforms and media.
  • Adaptable to any industry 
  • The dynamic remarketing campaign offers much flexibility for choosing a target audience

Tip: Use these advertisements to tempt customers with unique offers that were not accessible during their initial visit.

Types of Google Remarketing Services

dynamic remarketing campaign
  1. Standard: People who have already viewed a page are shown display ads.
  1. Dynamic: Tailored ads based on the items and services that consumers were looking for on the website.
  1. Mobile Apps: The advertising appears only in-app and on mobile websites.
  1. Search Engine: The ads appear when your website visitor searches for similar items.
  1. Video: The remarketing list Google ads include individuals who have seen your videos or subscribed to your YouTube channel. They see your advertisements on YouTube.
  1. Distribution List: Target your advertising to a particular group of email addresses like your newsletter subscribers. 

Conclusion

what is remarketing

So, that’s all for what is remarketing. Apply this cost-effective method in your marketing to get success. Regularly track your KPIs, budget and ROI.

For the best remarketing platforms consultation, contact a leading SEO company in Kolkata!

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